When we hear the term Graph we usually remember that mathematics class when they told us about “Graph Theory”, to others it will come to mind, when in 2007, at the annual conference of Facebook developers, Mark Zuckerberg used the concept of “social graph”. By it he meant a representation, in graph format, of a person’s relationships on the Internet. So far so good, but, you may be wondering:
What does it have to do with my company? What benefits will it bring me?
We answer both questions. With the advances in Big Data and Machine Learning in recent years, data analysis and modeling is becoming increasingly important and at Quenta Solutions we are accelerating the transformation of data with Graphs.
Networks are enabling our clients in sectors as varied as banking, insurance, marketing, among others. Obtain and analyse information more clearly and implement improvements in their business management quickly and efficiently. Graph technology not only helps in the automation of data, it goes beyond that, it is about connecting the data of the entire company.
Graph technology strengthens a semantic data system
The graphs studied the relationships of different points (called nodes) and the lines act to indicate the connections between them, so that the relationship between them can be clearly observed.
Application of graph technology in industry
In the banking sector, the graph is allowing them to find out which patterns are the most repeated. This method is widely used for fraud detection. In marketing and market research, on the other hand, however, we help them with graphs to reveal hidden features and trends in the data. To mention just two success stories.
At Quenta Solutions we develop graphs with Machine Learning technology, which provides our clients with a complete map of behaviour, simplifying research processes, as well as endless possibilities in data analysis and solutions at a business level.