More and more customers are interacting with their bank through a website or app. The end-user is very changeable, one day using the digital banking app and the next day using the website, so there is an increasing need to monitor each and every interaction to ensure that the best user experience is delivered to the customer.
In addition, the use of digital banking has increased significantly as a result of the COVID-19 pandemic. On top of this, cases of mobile banking fraud have also increased over the last year. As a result, it is considered that:
Mobile applications are a critical point for banking to protect
As a strategy to the above, application monitoring has become a key element for digital banking, allowing them, among other benefits, the following:
- Optimising and improving the user experience
- Tracking of each individual transaction
- Traceability of the entire transaction cycle
- Visibility of application performance
- End-user experience monitoring
Application of graph technology in industry
And the results speak for themselves, optimising the performance of their applications is allowing them to highlight failures, trends and achieve appropriate metrics of the operation in real time. Improving not only the service, but also the end-user experience and, as a consequence, increasing the contribution of value to the business.
The success of the banking sector depends on delivering an exceptional digital experience to users and this is achieved by having tools to measure application performance.
If you want to know how our services can help you to know the availability of your applications and the experience of your users, Contact us! We offer you a consultancy and advisory service tailored to your needs.